Insights for enterprise teams

Patronymics, paired surnames, gendered endings and reversed name order. Why the name fields in your HR system are a decision about whose identity your organisation can print correctly.

The same job title reads as competence in Vienna and overreach in Stockholm. In Germany, Poland and China it can carry statutory authority to bind the company.

Six national business card standards, spread across about six millimetres. Where each one came from, and why a century of globalisation never merged them.

Novelty business cards all compete to avoid the bin. Being kept was never the job. Being transferred into someone's phone was.